About Matt
Profile
I am an idea-driven art director and designer with 15 years experience specializing in interactive, social campaigns, traditional advertising, brands, and design. I’m a challenge seeker, a strategically sound thinker, and a positive influence on the work and the people around me.
Experience
Art Director/Principal :: Fraser Brand Studio, Austin 2016 - Present
Built client relationship with Palm Bay International and have developed five new private label brands in partnership. Buillt a brand library of over 100 spec wine brands and created a private label design division of their business.
Senior Art Director :: T3, Austin 2011-2016
Created digital and social media campaigns for Allstate and Sprite. Created new Allstate campaigns that increased yearly billings by $4 million. Directed influencers to create content for Allstate's Instagram that doubled their following in less than a year. Developed strong relationship with Allstate clients and presented concepts weekly.
Senior Art Director :: Freelance, Chicago/Dallas 2008-2011
Collaborated with agencies to create advertising and promotional campaigns for DraftFCB Chicago, RK, Gorilla, DraftFCB Orange County and The Marketing Arm. Awarded an American Graphic Design Award in 2009 for work created at TMA.
Education
Bachelor of Science in Advertising
1998-2002
University of Texas
Texas Creative Sequence
University Honors, Business Minor
Awards
Austin Addys 2015, 2014
Cannes Gold Lion 2008
Communication Arts, Advertising Annual 2008
American Graphic Design Award 2009
Wall Street Journal Marketing Idea of the Year 2007
CMYK 2002
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Contact
Email :: matt.t.fraser@gmail.com
Tel :: 214.448.3608